Internationalising Higher Education

Michigan State University (MSU) has undertaken a communication approach to encourage international student mobility. MSU is one of the major players in study abroad in the US. It currently has over 260 programmes on all continents and in more than 60 countries. With rapid changes in technology, study abroad programmes are now facing new challenges and new opportunities. MSU's International Studies and Programmes department is looking at ways to address these challenges through a mobile application. It began by gathering knowledge about the various mobile web user groups and their respective needs, the proposed value of various content and services and the factors that influence users' perceived value of this medium and relative perceived importance placed on these services and content. There is also an assessment of technology options available in fulfilling these needs. This poster will discuss and encourage collaborative work using mobile technology by sharing a model that outlines optimal mobile web strategy for Higher Education departments recruiting and serving study abroad participants.