Internationalising Higher Education

With changing source market demographics, increased competition, intense media coverage of international student issues and an ever demanding value and experience driven customer base, what leadership and policy changes are required to maintain the UK's position as a leading importer of international students? This poster will present three core emerging trends and their impact on future policy and leadership faced by education providers and the UK government. The use of social media in student recruitment and marketing, and the rapid sharing of information, lead to new challenges for institutions and governments wishing to not only engage with Generation Y students, but also in managing their reputation. Recent case studies will include the Indian student protests in Australia. This poster will ask how the industry can do more with less, whilst enhancing the experience of their brand by students, agents and partners. It will look at the global drive towards a paper-less admissions process, and finally, the need for transparency in agent and partner relationships with the provider and its prospective students.